In 2004, Reinhard embarked on his journey into the world of hat-making. A journey that began with the experimental use of felt, a material typical of South Tyrol, his homeland, transformed into protective cases for delicate objects, and culminated in the creation of the Classico: a hat that wraps the head like a protective shell, a refuge that welcomes and reassures.  Today, Reinhard works in his workshop immersed in the Florentine countryside, surrounded by nature and his team.