Founded in 2024, CUDDLEUP brings a playful, modern spirit to luxury cashmere. Created in partnership with knitwear designer Ziyan Gong, whose experience includes Alexander Wang, 3.1 Phillip Lim, Theory, and Simkhai, the brand reimagines classic knitwear through bold color, unexpected silhouettes, and thoughtful details. Each piece combines refined craftsmanship with a youthful point of view, creating cashmere designed to feel special, expressive, and enduring.