Dries Van Noten began his first menswear collection in 1986, which has since developed into an influential line of both men's and women's attire, crafted in extraordinary fabrics and prints. The brand's focus is to design wearable clothing with brilliantly colorful patterns, colors, and embroidery. Van Noten has famously said, "the more it clashes, the more I tend to like it!" This sentiment is seen in the variety of textures and prints in each season's collection.