Comme des Garçons PLAY is a diffusion of Comme des Garçons. Established in 2002, the peeping heart logo is one of the most recognizable of the CDG empire. The logo was designed by the Polish artist Filip Pagowski and has drawn a considerable fashion fan base since the launch of the design.
The brand is season-less and has the aesthetic of casual luxury, including t-shirts, logged hoodies, accessories, and sneakers. The sneakers are in collaboration with Converse and come in various colors and styles.