Founded in 1997 in Hong Kong by Amy Smilovic, Tibi is grounded in the concept of Creative Pragmatism, a design philosophy that balances highly conceptual creativity with utility and functionality.
Based in New York City, the mindset brand boasts a global luxury specialty store footprint with two stores of its own in New York City and St. Simons Island.
With a multi-dimensional approach to design and personal style, Tibi thrives on the belief that less is more, better is always better, and creativity thrives when humans and a distinct point of view are the basis for all decision making.